Taking Samsara to new heights. Literally.

Client Samsara

Role Senior Copywriter, Brand Manager

The Samsara Space Launch was all about pushing our technology to the extreme while having a little fun along the way. Designed to boost brand awareness and reinforce Samsara as an innovation leader, the campaign debuted at our annual customer conference with a high-impact video, a custom landing page, and plenty of social buzz.

For the copy, I balanced Samsara’s professional-yet-approachable tone with a sense of adventure, weaving in space-inspired language to match the moment. The goal? Make it clear this was a bold brand activation—not an official bid to outfit NASA. At least not yet.