Client eBay
Role Copywriter, Creative Concepting
If you’ve ever heard of buying things online, you’ve probably heard of eBay. For this and most projects with eBay, we created a cross-channel campaign tailored to each user. Really into Backyard BBQs during the months of June, July and August? Boy do we have an ad for you. Transforming your skincare routine to exclusively green, anti-aging products? Lookie there, a social post created just for you. Kind of obsessed with first edition comic books that Stan Lee actually touched? Your inbox has an email you’ll freak over.
I wrote custom copy for 13 segments across 5 channels, then created a scalable system for the remaining 3000+ segments. The campaign was fully digital (sadly no billboards here). And we did it all with varied character limits! (NOT EASY).
