A customer conference experience that’s Beyond special.

Client Samsara

Role Senior Copywriter

There’s nothing quite like bringing a customer conference to life. Samsara Beyond isn’t just an event—it’s a celebration of customer success and the limitless potential of technology. As the sole copywriter on the team, I crafted everything from onsite signage and keynote videos to event emails and landing pages, all designed to get attendees excited about the new ways Samsara could help them operate smarter. Having developed the tone and voice for the event, a slightly more welcoming and inviting take on our wider brand tone and voice, I made sure the messaging sounded consistent throughout.

The highlight? Writing signage for our mini NASCAR race—because when it comes to innovation, if you’re not first, you’re last.