Selling travel-sized products in a world that stopped traveling.

Client Rudy’s Barbershop

Role Senior Copywriter, Freelance

Selling travel-sized products during the pandemic doesn’t exactly write itself. But when Rudy’s Barbershop needed ad creative for a holiday campaign, I jumped in—concepting and writing a few ads that made the case for mini bottles in a world without travel. The copy maintained their brand tone, while infusing self awareness needed for such a prompt. It was the most fun I had all week.