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Samsara & RCR Nascar
Nothing boosts brand awareness like a major sports partnership.
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Client Samsara
Role Senior Copywriter
The Samsara & RCR Sponsorship was designed to boost brand awareness in a bold, engaging way. This initiative reinforced Samsara’s status as an innovation leader while showcasing our products in a high-energy, and frankly, loud environment. I wrote a custom landing page and social copy for both paid and organic channels, all with the goal of driving the Samsara brand forward.
And, if my country-music-obsessed, 13-year-old self could hear I wrote copy promoting a NASCAR team sponsorship, she’d freak.
A taste of the landing page. For the full experience, visit it here.
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