Client Salesforce
Role Senior Copywriter
Can you say big tech?! For events that garner 100k+ attendees like Dreamforce, TrailheaDX, and Salesforce World Tour, our team collaborated with product experts, marketing managers, and customer success leaders to create all promotional and day-of materials, including web, email, and experiential. While sales enablement technology isn’t what I spend my weekends dreaming about, I bring the enthusiasm for these events.
Below are a few examples of web and email copy, delivering that day-of experience every step of the way.
TrailheaDX hero copy. The winning headline A/B tested against “TrailblazerDX, the developer event of the year.” We love when data proves the more creative option is the winner :)
Playful copy that nodded to the audience while clearly stating the benefit of the event
Salesforce-ifying a headline about stats while making sure our audience felt included
An inspiring send off with the ultimate goal to communicate that Salesforce is truly customizable based on a team’s needs.