Senior Copywriter

My Gist

WRITER // Beer and Boat Namer

I love turning complex ideas into clear, engaging stories. Whether it’s crafting a catchy campaign, launching a new product, or refining a brand’s voice, I can help create messaging that connects with your audiences.

With nearly a decade of experience both in-house and agency side, I’ve worked on all kinds of projects—big and small—collaborating to bring campaigns to life and ensure they align with the brand’s bigger goals. With a mix of creativity and strategy, I make sure my work doesn’t just sound good but truly resonates.

A few of my favorite things: Being hypercritical of ad campaigns, doing peloton strength workouts (shoutout to my girl Callie!); reading if only to make my Goodreads more impressive, and binge watching house flipping shows (you better hope that’s not termite damage in your floor joists.)

Call me, beep me, if you wanna reach me:
lsaycich@gmail.com // RESUME // Blog