Client At-Bay
Role Copywriter
At-Bay offers insurance for the digital age. For a tech-centered world, businesses need cyber insurance built by people who get that cyber risk is a whole different ballgame than something like liability risk. At-Bay is revolutionizing cyber insurance so businesses can take on tomorrow fearlessly.
I established the brand's verbal identity with a voice that wasn't afraid to be realistic while maintaining an optimistic view of the future. I crafted a name, full site copy, a sales deck with language that simplified a complex story and offering, collateral copy for ads, and created a full brand guide for At-Bay to take the brand and run with it.
