Client Lennar Multifamily Communities, The Morris
Role Copywriter
The Morris is a luxury apartment building in the heart of Nashville's Music Row with a unique history of having previously been the production studio of country music legend Dale Morris who represented stars such as Kenny Chesney, Martina McBride, Alabama and Jake Owen.
As a team we crafted an identity that embraced the heritage of the site. We let history speak for itself and brought with it a charming, welcoming voice. We created a brand identity, web copy, and brand guide.
