Client Juvo
Role Copywriting + Strategy
Juvo is a fin-tech startup that partners with mobile operators across the globe. They provide prepaid mobile users in developing countries access to financial services with the ultimate goal of turning users into loyal subscribers.
As a team, we developed the brand identity as well as both internal and external messaging that allowed them to finally articulate who they are and what they do. I created the tone and voice of the brand, which provided them with a framework that guides all their messaging. We created web copy, a comprehensive sales pitch deck and a brand guide.
